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See how this company is changing the stone industry with a ‘modern customer’ approach

Rock Creek is often celebrated as the hidden treasure of the stone industry, earning recognition as a top-tier supplier of premium granite and stone finishes. Throughout the years, Rock Creek has broadened its range of products and fortified its market presence via strategic alliances and a willingness to tackle ambitious projects.

Through a partnership with Cosentino, a renowned Spanish family-owned enterprise known for delivering innovative, high-quality, and sustainable surfaces, Rock Creek’s services are now accessible to St. Louis residents via their local Costco. While primarily focused on business-to-business dealings, Rock Creek has recently made strides into the consumer sector through such collaborations and strong ties with independent vendors.

Adapting to progressive customers with modern approaches

Owners Ryan and Audrey Brown recognized an opportunity to rectify what they perceived as inefficiencies within the industry by streamlining the services offered by companies similar to theirs.

Keeping the contemporary customer in mind, Rock Creek understood that to grow their business, they needed to evolve alongside their commercial and retail clients. They identified a demand for enhanced responsiveness and accountability, along with an expectation for self-service tools in shopping and project management. With a technology-forward mindset, the founders incorporated modern tools such as calendar automation, AI-driven quoting, and virtual consultations to enhance their processes while preserving the craftsmanship excellence delivered by their skilled artisans. This synergistic approach has provided a compelling advantage for clients seeking superior value.

Since its founding, Rock Creek has committed itself to outstanding stone craftsmanship, presenting a diverse array of services and products designed for both residential and commercial applications. Their offerings have expanded past countertops to include custom fabrications and installations encompassing cladding, flooring, and tailored furniture, all illustrating their dedication to uniting functionality with visual appeal. This commitment has drawn in a loyal customer base comprising homeowners, architects, builders, property owners, and designers who prioritize quality and enduring design.

To accommodate a diverse clientele, Rock Creek employs straightforward and innovative pricing models that cater to both professional contractors and DIY enthusiasts.

“In a world of highly customized projects, many in the industry cloak their pricing in obscure margins and mark-ups. Modern customers expect transparency and prefer to avoid bargaining; hence, we present a cost-plus fair deal right from the start,” Ryan explains.

Their client-centered approach is further enhanced by a strong commitment to employee welfare, demonstrated through fair pay initiatives and the implementation of a four-day workweek.

Commitment to sustainability and industry safety

Rock Creek’s dedication to sustainability and safety shines through their use of eco-friendly materials and practices, alongside innovative technologies like AI-assisted LiDAR for efficient material management.

“We’re rolling out a product called Novaclad. This application aims to serve as a material management solution for other fabricators…[and it] is currently in its alpha phase, as we continue to gather feedback from fabricators and our customers to address inefficiencies,” Ryan states.

Novaclad is designed to mitigate material waste resulting from projects. Per their website, “Approximately 5% of material is lost during fabrication. An additional 10-12% is usually set aside in hopes that a buyer might eventually procure it before it is discarded as waste. This is where the issue escalates: 30% of landfill use stems from material waste generated in construction.” Novaclad aims to connect buyers with this surplus material to prevent it from ending up in landfills.

“We are actively pursuing sustainability by collaborating with our main supplier, Cosentino, to ensure that all the products we source are on a sustainable path,” Audrey remarks.

By fusing tradition with innovation, Rock Creek continues to inspire and lead change within the construction industry. Their unwavering commitment to quality and customer satisfaction distinguishes them, making them the preferred choice for individuals in search of unmatched value in stone finishes.


This post was crafted by SLM Partner Studio on behalf of Rock Creek Granite. For an instant quote, easily visit https://rockcreekgranite.com/instant-quote. For additional information on Rock Creek, please email [email protected].


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