The heart of the metropolitan area is set to embrace a European tradition with the forthcoming opening of Great Heart Brewing (9514 Olive), expected to launch in Olivette in early 2025. Founders John and Helena Valentine aim to merge German brewing traditions with Alpine hospitality to craft a welcoming community hub. Here’s what’s in store.
The Menu
Great Heart Brewing will feature traditional European beer styles such as Helles, Pilsner, Weissbier, and Dunkel, all brewed using classic techniques and carefully selected ingredients. “We want locals in Olivette to feel as though they’re enjoying these beers in a cozy beer hall in Germany,” shares Helena. The couple’s meticulous attention to detail is evident from the selection of German hops to replicating the precise water profiles of Munich.
One vital aspect of their authenticity will be the glassware—often neglected in the U.S. yet crucial in Germany. “In Europe, every beer is served in its appropriate glass, enhancing the experience,” John explains. “We’re bringing that tradition here. Each beer will have its glass designed to emphasize its unique characteristics.” From Weissbier glasses to Pilsner flutes, the Valentines believe that using the correct glassware enhances both the beer and the overall enjoyment of the drinking experience.
John highlights the approachable nature of their beers. “These are flavorful yet not overwhelming, making them perfect for sharing with friends,” he notes.
The brewery will employ decoction mashing and horizontal lagering—time-honored methods that enrich the smoothness and complexity of the beers. “It’s a classic approach, but it provides body and character that’s challenging to replicate,” John explains.
To complement the beer selection, the Valentines have collaborated with esteemed local chef Jim Fiala and emerging culinary talent Tim Zenner. Fiala, recognized for his contributions at The Crossing and Acero, helped develop the overall concept for the Alpine-inspired menu, utilizing his extensive knowledge of European cuisine. Zenner, who previously worked under Fiala, will handle the daily operations of the kitchen, ensuring that Great Heart’s culinary offerings reflect their vision.
Patrons can expect an array of soups, salads, and burgers topped with caramelized onions and melted raclette cheese. “We prioritize fresh, high-quality ingredients,” Helena emphasizes. “The menu will evolve with the seasons, featuring local produce and variety to keep regulars engaged.”
John states, “We want the food to reflect the care we invest in our beers—flavors that are accessible yet crafted with intention.”
The Atmosphere
Beyond delivering exceptional beer, the Valentines are committed to fostering the warm, communal ambiance they cherished in Germany. “We fell in love with the inviting nature of the beer halls there,” Helena recalls. “It wasn’t solely about the beer; it was the sense of belonging, the convergence of people in a relaxed and welcoming atmosphere. We wanted to capture that spirit in St. Louis.”
The architectural vision is being brought to life by V Three Studios; Attilio D’Agostino, principal at Novel, is taking charge of branding, packaging design, and website development.
The expansive 8,010-square-foot space will feature communal tables designed to encourage conversation, along with intimate booths for quieter gatherings. An upstairs lounge area complete with a fireplace will provide a cozy escape.
The aim is to create a space where individuals feel at home, whether they’re stopping by for a quick drink or settling in for an evening out with friends. “We want Great Heart to be a place where everyone feels at home,” Helena says. “It’s all about fostering that European warmth.”
The Background
John Valentine Jr. belongs to one of the most renowned brewing families globally—the Busch brewing dynasty—but his journey to brewing is uniquely his own. Despite his ties to Anheuser-Busch, John initially pursued a different path. “My aspiration was to be a high school football coach,” he shares with a chuckle. However, a chance internship at a small brewery in California altered his trajectory. “The hands-on artistry of brewing truly captivated me,” he recalls.
This newfound passion propelled John toward the prestigious Siebel Institute in Chicago and the Doemens Academy in Munich, where he further honed his skills in European beer styles. Upon returning to St. Louis, he was poised to bring his vision to fruition—one that is rooted in craft and independent of his family’s legacy. “While I have always admired the Busch family’s impact on brewing, I discovered my own passion for it,” John explains. Great Heart Brewing represents his chance to blend tradition with his personal journey.
Helena Valentine, raised in Bavaria near Munich, hails from a lineage of hop farmers and has had a deep appreciation for beer since childhood. “I grew up attending hop-farmer meetings with my father, which fostered a genuine respect for the craft,” she notes. Her expertise in sourcing premium ingredients wonderfully complements John’s brewing abilities. Together, they have established the foundation for Great Heart Brewing’s lineup of authentic European-style beers.
At its heart, Great Heart Brewing aims to build community. “We wanted to provide a gathering space for the residents of Olivette,” John remarks. To nurture that sense of belonging, the couple plans to host soft openings for local residents, along with events centered around community engagement. “Our goal is to create a venue where people connect, share stories, and enjoy outstanding beer,” states John.
